NovaServe
Privacy notice
Last updated October 2026
NovaServe lets local businesses take orders online through their own shop page. This notice explains what information is used when you order, and why.
Who is responsible
When you order from a shop, that shop decides how your order details are used to make and deliver it, and NovaServe (a trading name of Embermont Ltd) processes them on the shop’s behalf. If you make a NovaServe account, NovaServe is responsible for your account.
What we collect
- Your order: what you ordered, its price, and any notes you add.
- Your contact details: name and phone number, so the shop or its driver can reach you, and your email address if you give it (for receipts) or sign in.
- For deliveries, your address.
- If you pay by card online, the payment is handled by Stripe or by the shop’s own provider (SumUp). NovaServe never sees or stores your card number.
- If you have an account: your saved addresses, your orders across shops, and any loyalty stamps or points.
- Basic technical records needed to run the service securely (for example, limits on how many sign-in codes are sent).
How it’s used
- To send your order to the shop, and to its driver for deliveries.
- To show you your order’s progress and send your receipt.
- To apply offers and loyalty rewards.
- To keep the service secure and to meet legal and accounting duties.
We don’t sell your information or use it for advertising.
Who it’s shared with
The shop you order from (and its staff and drivers), and the services that run NovaServe: hosting and database (Google Cloud, Supabase), payments (Stripe or the shop’s own provider) and email (Resend). Each only receives what it needs.
How long it’s kept
Order records are kept for as long as needed for the shop’s and NovaServe’s accounts, then deleted. Account details are kept until you ask us to delete your account.
Your rights
You can ask to see, correct or delete your information, or object to how it’s used. You can also complain to the Information Commissioner’s Office (ico.org.uk). To get in touch, use our contact form, or ask the shop you ordered from.
Cookies
NovaServe only uses what’s needed to work: keeping you signed in and remembering your basket. There are no advertising or tracking cookies.
Privacy notice · Terms for customers · Terms for shops
NovaServe is a trading name of Embermont Ltd, registered in England and Wales no. 17400705. Registered office: 124 City Road, London, EC1V 2NX.